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Research papers

Accountability

Market research bureau Inter/View in Amsterdam has conducted a survey assigned by Weekbladpers, a Dutch publisher of weekly and monthly sports and culture magazines. In this survey an experiment was carried out to test the hypothesis of the...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Marianne Wessel, Sikke Bakker
November 1, 1995
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Citation

Wessel and Bakker (1995a, November 01). Accountability. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/accountability


Research papers

Qualitative media research in practice

Quantitative media research is regularly undertaken in the Netherlands, such as the TON and NOP surveys, to mention but two. Qualitative media research is regularly discussed in the Netherlands, as for instance, at Media Work Group meetings and...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Sikke Bakker
March 10, 1976
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Citation

Bakker, S. (1976a, March 10). Qualitative media research in practice . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-media-research-in-practice-